This guide from 360insights outlines how to run a successful sales incentive program by focusing on modernizing processes, enhancing user experience, and utilizing real-time data. It advises examining current programs, choosing the right incentive structure, offering preferred reward types like cash or digital payments, and automating workflows with the right vendor. Direct communication, product education, and performance recognition drive engagement. Real-time analytics should inform adjustments, and prompt, frequent payouts reinforce motivation. Post-program data is essential to refine strategies, track KPIs, and ensure long-term success and scalability.

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