To boost brand focus and sales in a competitive market, Hoover launched a points-based incentive program, PowerPoints, for independent retailers. Through 360insights’ platform, sales were logged with proof, points were awarded based on SKU value, and rewards could be redeemed via an online catalog. Bonus incentives like double points and referral bonuses drove further engagement. The program achieved 70% active user participation, a 270% increase in logged sales, and a 112% year-over-year rise in referral submissions, significantly strengthening brand loyalty and reseller commitment.

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