The "Essential Guide to Digital Sales Leadership" emphasizes the necessity of adapting sales strategies to the digital landscape. Leaders are encouraged to implement a digital strategy, secure executive sponsorship, and build a digital presence. Key tactics include social selling on platforms like LinkedIn and Twitter, which have shown higher lead conversions and revenue. Leaders should assess and train teams in digital skills continuously to keep up with evolving tools and techniques. Case studies, such as SAP and IBM, highlight success in revenue growth and sales productivity following digital training initiatives.

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