This whitepaper from Classy Llama and BigCommerce focuses on the accelerating growth of the U.S. online automotive parts market, projected to reach $19B by 2022. Designed for aftermarket parts manufacturers and dealerships moving to eCommerce, it highlights the importance of high-quality product data—particularly fitment and photography—as key to reducing returns and increasing customer confidence. It outlines essential data types to include: fitment/application data, product titles, categories, photos, descriptions, dimensions, installation guides, and compliance details. Comprehensive, accurate data is critical for success in automotive eCommerce.

Join for free to read