Headless commerce is an approach that decouples the frontend (user interface) from the backend e-commerce platform, providing greater flexibility and customization. This enables retailers to integrate content management systems like WordPress or digital experience platforms with their existing systems, allowing for seamless updates and scalability. Unlike traditional monolithic systems, headless commerce offers agility, faster innovation, and improved content-commerce integration. It supports a Commerce-as-a-Service (CaaS) model, where businesses can plug in various services via APIs, making it easier to adapt to changing market demands.

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