The eBook The Ultimate Guide to Personalization in Ecommerce explains why many strategies fail and how AI can fix them. Traditional persona-based approaches miss individual intent, while customers now expect tailored, real-time experiences like those from Amazon or Netflix. The guide outlines five fundamentals: personalization must be relevant, pervasive, individualized, effortless, and integrated across all touchpoints. Barriers include fragmented data and cold-start shoppers, but AI solves this with behavioral signals, product vector mapping, and in-session learning, allowing personalization even for anonymous users. McKinsey research cited shows effective AI personalization boosts engagement, loyalty, and repeat purchases.

Join for free to read