How to Take Your B2B Brand Direct-to-Consumer2 How to Take Your B2B Brand Direct-to-Consumer Direct-to-consumer (DTC) commerce isn’t new. However, between disruptor brands and evolving consumer shopping behaviours, it’s growing at an accelerated pace. For manufacturers and distributors, it isn’t easy to transition from selling business-to-business (B2B) to selling directly to consumers. That’s why we’ve put together this guide. It contains actionable solutions to the challenges you face when launching a DTC ecommerce website. Specifically, you’ll learn: \ The benefits of selling directly to consumers \ Ways to address potential conflicts with your retailers and other channel partners \ Technology considerations for selling your products online \ Proven strategies for building

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