A short guide to optimizing eCommerce Average Order ValueWhat’s Inside? Defining Average Order Value (AOV) 1. Gamifying user experiences to drive cross-sell 2. Leveraging FOMO (fear of missing out) to drive faster purchases 3. Tailored recommendations to increase the basket size The bottom line: Going beyond increasing your AOV 1 4 6 8 10If you are a successful eCommerce business, then you must be really obsessed with your metrics, then you must be monitoring your growth metrics and optimizing them to achieve revenue goals. However, most eCommerce marketers focus majorly on bringing down the customer acquisition costs and overlook the three vital eCommerce metrics—Average Order Value (AOV), Lifetime Value (LTV) and Conversion Rate (CR). While LTV and CR are equally important, t

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