Case Study
ENABLING DATA-DRIVEN ENGAGEMENT OF PROPERTY SEEKERS
COMPANY DomainGroup LOCATION Sydney, Australia INDUSTRY Real estate EMPLOYEES 800 SNOWFLAKE BENEFITS • Concurrent, contention-free business intelligence (BI) reporting on massive data sets • Decentralised decision science through end user querying of raw data • Unlimited capacity for data analytics ENABLING DATA-DRIVEN ENGAGEMENT OF PROPERTY SEEKERS Digital media company Domain Group (Domain) connects property seekers with apartments, houses, and commercial real estate in Australia. Each month millions of consumers interact with Domain’s ecosystem of websites, mobile apps, magazines, and online tools, generating upwards of 100 million data points a day. To ensure an optimal experience for property seekers, real estate professionals, and advertisers, Domain analyzes billions of