Foundry’s 2022 Tech Marketer’s Guide provides insights into effective lead generation strategies tailored for technology buyers. It emphasizes understanding tech buyers—including professionals, decision-makers, and influencers—who seek innovative solutions and aim to stay competitive. The guide offers a roadmap for tech marketers to attract, engage, and educate these buyers using targeted content throughout the purchase journey. It also highlights the critical role of sales follow-up in enhancing lead generation efforts and converting interest into successful outcomes.

Join for free to read