Foundry’s Tech Marketer’s Guide emphasizes that technology buyers are discerning and often skeptical, seeking useful, timely, and in-depth information to support complex projects and buying decisions. Content marketing focuses on creating relevant, audience-centered content that attracts and engages specific buyers, leading to profitable actions. Unlike traditional advertising, content marketing prioritizes audience needs over product promotion, likening it to a cocktail party conversation where the value lies in listening and providing meaningful insights rather than constant selling.

Join for free to read