Guide

Tech Marketer’s Guide on Cloud products and services: How to engage and market to cloud buyers

Tech Marketer’s Guide on Cloud products and services: How to engage and market to cloud buyers

Pages 16 Pages

Foundry’s 2024 Cloud Computing Study reveals that organizations are significantly increasing their cloud investments, with 65% expecting budget growth and an average cloud budget of $99 million. This resurgence is driven by priorities such as improving security and governance, scalability, and accelerating AI and machine learning adoption. Despite challenges like budget concerns and skills gaps, companies are adding new cloud-related roles and shifting toward purpose-built cloud applications, reflecting strong optimism and strategic focus on cloud-driven innovation and digital transformation.

Join for free to read