The guide emphasizes the critical role of lead generation in expanding a SaaS business amidst increasing competition. It outlines the distinction and benefits of inbound vs. outbound marketing, highlighting the cost-effectiveness and efficiency of inbound methods. Key strategies include creating buyer personas, crafting compelling content at every buyer journey stage, optimizing website CTAs, developing strong lead magnets, and utilizing landing pages effectively. It stresses the importance of promoting lead magnets through various channels, nurturing leads with personalized messages, and employing email marketing strategically.

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