How to give your subscribers a better experience and drive more revenue The Marketer’s Guide to Revenue: Email ListsThe Marketer’s Guide to Revenue: Email Lists 2 / 12 Hello there. Have you looked at your email list lately? Like really looked at it? For many people who lead marketing efforts, getting more out of your email list may be the last thing on your mind. But we’re here to tell you: Your email list is low hanging fruit when it comes to driving more revenue. On average, email programs drive $36 for every $1 spent. Are you getting that full return? Could you be getting more? Getting more from your email list doesn’t have to mean sending more email. Think of your email list like a car. It needs the proper system checks, fuel (adding new subscribers), and maintenance (tune

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