Foundry’s Tech Marketer’s Guide on engaging AI buyers highlights that AI spending is rapidly increasing, with investments expected to more than double to $40.1 billion in 2024 and reach $151.1 billion by 2027. Despite this growth, IT organizations face competing priorities such as security and cost control, alongside the challenge of strengthening IT infrastructure to support AI effectively. Only a third of IT decision-makers believe their organization has the right data and capabilities to fully leverage AI initiatives, emphasizing the need for targeted marketing strategies that address these concerns.

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