Adobe and Medallia highlight how retailers can scale real-time personalized experiences across all channels by unifying data, removing silos, and leveraging customer voice. While many retailers still struggle to coordinate personalization efforts, leaders like Marks & Spencer show that aligning technology and strategy pays off. Success depends on a connected tech stack, predictive insights, and journey orchestration. Voice of the customer data, paired with behavioral signals, enables 1:1 interactions that respond to real-time needs. Together, Adobe and Medallia help brands deliver consistent, mobile-friendly, and proactive retail experiences that increase loyalty and revenue.

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