Adobe and Medallia partner to help financial services firms deliver personalization at scale by unifying customer data, behaviors, and feedback across channels. With consumer expectations rising and fintechs gaining ground, traditional institutions must shift to seamless, omnichannel personalization. Success requires real-time data integration, journey orchestration, and voice of customer (VOC) insights. Medallia captures VOC signals to enhance Adobe’s analytics and personalization tools. As shown by Fidelity International, combining these platforms can drive major gains in NPS, sales, and customer satisfaction through tailored, predictive experiences.

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