Retailers are striving to meet consumer demand for seamless omnichannel experiences, but progress is hindered by internal silos and outdated strategies. Only 6% rate their omnichannel readiness as "excellent," while 67% of consumers feel disconnected between in-store and online experiences. Key challenges include inconsistent pricing, poor customer data integration, and lack of personalized service. Despite digital growth efforts, 66% of US and 68% of UK consumers see no evidence that stores recognize their preferences. Bridging these gaps requires unified data, improved coordination, and a customer-centric approach to maintain loyalty and drive revenue.

Join for free to read