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Monetization in Action: Turning Engagement into Revenue and Profit

Monetization in Action: Turning Engagement into Revenue and Profit

Braze
Pages 15 Pages

This guide connects engagement to financial outcomes by detailing how brands can convert interactions into monetization. It covers use cases like abandoned cart recovery, upselling, and subscription conversion, with case studies from Blinkist, KFC Trinidad, and Wealthsimple. Insights show cross-channel and real-time personalization can lift purchases up to 12X. The report concludes with a four-step roadmap—personalize experiences, orchestrate responsive journeys, use real-time triggers, and integrate AI—to drive recurring revenue and higher lifetime value.

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