Acquisition in Action: Building Connections That Convert

15 Pages

This Braze guide explores strategies for turning prospects into engaged customers through data-driven acquisition. It introduces the “Acquisition Flywheel” model—awareness, engagement, and conversion—showing how cross-channel messaging and segmentation enhance performance. Case studies from brands like HBO Max and Burger King demonstrate how personalized outreach, audience sync, and mobile-first campaigns deliver stronger ROI and lifetime value. It concludes that acquisition success depends on personalization, experimentation, and real-time orchestration across channels.

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Acquisition in Action: Building Connections That Convert

Acquisition in Action: Building Connections That Convert

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