Businesses face challenges in analyzing data for revenue and profit optimization. The preferred method is revenue bridge analysis, providing insights into pricing, volume, costs, and discounts. CEOs desire data-driven decisions, yet only 30% achieve this. Solutions should offer intuitive visuals, deep filtering, data integration, scenario analysis, and quick implementation. PwC's Profit Seeker offers such capabilities but faces challenges in cost/benefit and recurring revenue support. Nonetheless, commercial solutions like Profit Seeker offer a pathway for organizations to become more data-driven.

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