This extensive Braze guide details how brands can boost customer retention through data-driven personalization and behavioral insights. It provides retention frameworks, common pitfalls, and six actionable strategies, including onboarding, feedback loops, and gamification. Real-world examples from KFC India, Jumbo Interactive, and Tapas Entertainment show measurable results—27% repeat orders, 18% retention gains, and 100% retention growth. The guide emphasizes segmentation, experimentation, and lifecycle optimization as foundations for long-term engagement and profitability.

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