B2B commerce companies face increasing pressure due to sociopolitical conditions, employee demands, technology advancements, and customer demands. To thrive, businesses need sustainable, long-term growth and adaptable, connected CX. Top trends predicted by commerce experts can help unlock a more profitable, sustainable, and resilient future. Staying agile and innovative in the uncertain, fast-changing market requires fundamental changes to the business operations and technology. Building processes with intention around people allows for easier shifts to meet customer needs and profitable decisions. Embracing uncertainty can empower employees and create a more certain future for businesses.

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