The IT Leader's Handbook outlines four key CX trends: 1) CIOs as customer advocates, focusing on data-driven customer experiences. 2) Building adaptable, composable businesses to meet evolving demands. 3) Prioritizing profitability without sacrificing growth, by focusing on valuable customer interactions. 4) Leading with values, aligning brand actions with consumer values on sustainability and ethics, to shape future customer experiences. These trends emphasize a customer-centric, adaptable, value-driven approach for future success.

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