The SAP whitepaper, "Win Customers for Life with AI: The new CX battleground," explores how artificial intelligence is revolutionizing customer experience and loyalty. It details AI's role in empowering teams to deliver seamless, personalized experiences at scale. The document highlights various applications of AI within CX, including analytical AI for next best steps, AI automation to free up resources and eliminate human error, and its utility in specific use cases like catalog management, customer service, marketing, and sales. It emphasizes AI's capacity to transform data overload into smart insights, facilitate instant expertise, enable personalized conversations, and guide selling processes. The core theme posits AI as essential for intelligent CX in a rapidly changing business envir

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