The RingCentral guide on call deflection outlines strategies to improve customer experience by directing calls to digital channels. By implementing call deflection, companies can reduce phone volume, streamline customer service, and address peak demand more efficiently. Options include SMS, chat, and social media, enabling asynchronous communication that aligns with customer preferences. The guide emphasizes using tools like RingCentral Engage Digital to manage deflection, track results, and centralize customer interactions, enhancing both operational efficiency and customer satisfaction.

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