Retailers and consumer companies can use third-party data to improve segmentation, personalization, and supply chain decisions. Traditional methods like FTP and APIs are slow, costly, and error-prone, leading to stale data and compliance risks. Snowflake’s Data Cloud solves these issues by providing secure, live access to ready-to-query data without ETL, enabling faster, scalable insights. Snowflake Marketplace offers easy discovery of diverse data products, enrichment services, and global access across clouds. This approach reduces costs, simplifies workflows, and empowers organizations to deliver better customer experiences and data-driven strategies.

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