Advertising, media, and entertainment companies can boost analytics by combining first-party and third-party data for better segmentation, targeting, and user experiences. Traditional data sourcing is slow and insecure, relying on manual transfers and stale data. Snowflake’s Media Data Cloud and Marketplace solve this with live, governed access to ready-to-query data without ETL or APIs. Companies can enrich customer profiles, improve campaign performance, and personalize experiences while maintaining compliance. Snowflake enables secure sharing, global access, and fast integration, empowering organizations to use fresh data to drive insights, reduce costs, and stay competitive.

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