Third-party data enriches marketing by expanding reach, sharpening personalization, and improving ROI. Combining it with first-party data helps build a 360-degree customer view, uncover micro-level insights, and target ads more precisely. Marketers use it for dynamic creative, better segmentation, and fueling AI models. However, challenges like slow onboarding, integration costs, and governance risks arise. Snowflake Marketplace solves this by providing live, ready-to-query data in one place without ETL or data movement, reducing delays and complexity. This empowers teams to act on fresh insights while maintaining compliance and data security.

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