No more cookies Breaking marketing’s addiction to third-party data WHITE PAPER3 The slow death of third-party data 6 What replaces third-party data 9 The rush to gather first-party data 11 First-party data beyond identifiers 15 Getting started with your first-party data strategy Table of contents Check out our other industry guides, white papers, webinars and more at lytics.com/resources WHITE PAPER: No more cookies Marketers have had a cookie problem for a while, but the moment of reckoning has arrived. This moment—the end of third-party cookies—has been coming for five years. In April 2016, the European Union announced that the General Data Protection Regulation, a landmark achievement in the protection of consumer data, would go into effect in 2018. At its heart, GDPR declar

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