Veeva's Guide to Health Audience Targeting details the campaign distribution food chain for programmatic and CTV efforts, where data flows from audience providers through onboarders to final impressions—aiming to preserve scale and precision amid quality dilution risks. Steps include providers sending segments to onboarders, then to DSPs for activation. Veeva software strengthens this chain with Crossix precision targeting, real-time monitoring, and quality safeguards, empowering agency managers to track performance, minimize dilution, and deliver superior results through integrated data flows, enhanced analytics, and robust HCP audience accuracy.

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