Case Study Alnylam Reaches a Broader HCP Audience Using Integrated Customer Data Data-driven strategy improves targeting and engagement Alnylam Pharmaceuticals, a fast-growing biopharma that helps patients suffering from rare diseases, relies on a strong customer data foundation to connect and develop more impactful relationships with the most relevant doctors. Through this data-driven strategy, they are improving their targeting, their engagement with the healthcare ecosystem, and ultimately, their ability to deliver innovative therapies to patients. Delivering trusted data to the frontline David Andrew is Alnylam’s CRM & Field Force Technology Lead (CEMEA region). During his career, Andrew has seen significant improvement in the way companies are building their customer

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