Addressable TV Campaign Increases New Patient Starts and Improves Adherence
Addressable TV Campaign Increases New Patient Starts and Improves Adherence
2 PagesApproach To achieve scaled ROI, the brand needed to deliver their message to a high volume of qualified households. The brand partnered with Veeva Crossix and DIRECTV Advertising to deliver messaging to this targeted audience. Addressable TV Campaign Increases New Patient Starts and Improves Adherence DIRECTV Advertising partnered with Veeva Crossix to leverage audience segments for an unbranded disease awareness campaign, delivering a 25% lift in new patient starts and a 4.4:1 ROI . OVERVIEW A category-leading therapy wanted to reach highly-qualified patients with their unbranded disease awareness TV campaign. The condition has a 1% prevalence rate and campaign success was determined by incremental HCP visits.
