A top 20 U.S. fast food restaurant chain wanted to increase store visits in key markets.
A top 20 U.S. fast food restaurant chain wanted to increase store visits in key markets.
3 Pages“InMobi Pulse delivered end-to-end measurement of a massive OOH campaign” Background A top 20 U.S. fast food restaurant chain wanted to increase store visits in key markets. The QSR chain partnered with KSM, a leading agency known for commitment to quality data and actionable media strategies, to develop an integrated, innovative approach to increasing consumer engagement. The team decided to launch an out-of-home campaign via billboards and needed a robust solution for measuring media effectiveness. Case Study - Kelly Sexton MEDIA PLANNERThe Challenge As part of this massive campaign (57 billboards across 3 high potential markets - Dallas, San Antonio and Birmingham), the QSR chain wanted to identify the optimal messaging that drove store visits. To understand the impact of their
