This guide presents a data-driven approach to sustainable growth, emphasizing that growth is not just about acquiring users but creating lasting value through retention and monetization. It outlines how leading companies use product analytics to identify user behaviors tied to retention, experiment rapidly, and scale what works. Key tactics include behavioral cohorting, funnel optimization, and cross-functional collaboration around shared KPIs. It also highlights the importance of empowering teams with accessible, trusted data and continuous learning. The goal is to build compounding growth by aligning product, marketing, and data teams around the customer journey.

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