This report, sponsored by Amplitude and produced by Harvard Business Review Analytic Services, explores how companies can move up the digital experience maturity curve by aligning strategy, technology, operations, and culture. While 83% of leaders prioritize digital experiences, only 32% are highly effective. Barriers include data silos, lack of AI adoption, poor collaboration, and insufficient training. Leaders excel by ensuring access to high-quality data, cross-functional collaboration, and AI-driven personalization. They also align teams through shared KPIs and continuous improvement. The report stresses that maturing digital experiences boosts customer loyalty and business growth.

Join for free to read