The “Amplitude Product Strategy Playbook: A Guide to Flywheels” outlines how companies can use product flywheels—continuous, compounding cycles of value—to drive sustainable growth in a digital-first world. It emphasizes that flywheels are built from user behaviors and insights, not linear roadmaps, and must be informed by data analytics. The guide includes tailored flywheel examples for industries like B2C, B2B, media, fintech, and e-commerce, along with worksheets to help teams identify their own flywheel components. By using tools like Amplitude, companies can better align product strategy with customer value and uncover levers for retention, engagement, and expansion.

Join for free to read