Real-world data (RWD) offers insights for biotech and pharma success. Choosing a robust RWD vendor is crucial. Consider data completeness, actual healthcare costs, representativeness, and longitudinal views. Closed claims data stands out. Enhance data with tokenization. Cloud tech empowers research teams. When outsourcing RWE, prioritize expertise, experience, compatibility, and access to data. MarketScan offers comprehensive RWD solutions. Merative provides data, analytics, and technology for health industries.

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