Amplitude’s Guide to Global Customer Data Privacy explores the complexity of global data compliance in a world generating ever more consumer data. It highlights risks like regulatory fines, customer loss, and data breaches, while offering best practices—from GDPR and CCPA compliance to adopting first-party data strategies. Key themes include data minimization, transparency, cross-functional governance, encryption, and privacy-by-design. Amplitude positions itself as a privacy-first partner, providing tools for consent management, data deletion, and compliance support—empowering businesses to protect data, meet global privacy laws, and build customer trust.

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