This playbook defines digital optimization as the practice of using product data to continuously improve digital experiences, drive customer value, and fuel growth. Unlike digital transformation, which builds digital products, digital optimization improves them through insight-action-outcome loops. It calls for democratized data access, strong tooling, and a product-led mindset to meet rising user expectations and compete in a cookieless world. With case studies like Walmart and AB InBev’s BEES app, the guide illustrates how companies leverage behavioral data for faster decisions, deeper personalization, and scalable innovation across the customer journey .

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