Tealium’s Digital Advertiser’s Playbook 2025 highlights how its Conversions API (CAPI) integrations help advertisers maximize performance by securely sharing first-party data directly with ad platforms. This server-side approach reduces data loss common with browser-based tracking, improves conversion visibility by up to 35%, and boosts return-on-ad-spend (ROAS) by up to 25%. Tealium supports integrations with major platforms like Google, Meta, TikTok, and more, enabling personalized, privacy-compliant campaigns. Their CAPI solutions provide full funnel visibility, better data control, and enhanced marketing attribution, making them essential for modern, data-driven advertising strategies.

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