Challenge To consolidate disparate data sources with a single view of the customer and drive increased digital content consumption and subscriptions. Solution Aller Media Sweden recognised that in order to shift print readers to digital, the magazine publisher would need to gain a richer understanding of its customers and streamline its data architecture within a Customer Data Platform (CDP). Results Leveraging Tealium AudienceStream unlocked valuable insights into Aller Media Sweden’s customer base, engaging subscribers and visitors with more targeted communications. Being able to enrich more than 200,000 customer profiles with onsite behavioural data.

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