REA Group adopted Tealium's CDP to unify its first-party data and enhance personalization at scale, addressing challenges like siloed data, custom-built tools, and collaboration inefficiencies. By integrating Tealium with Braze, REA streamlined operations, improved marketing efficiency, and enabled real-time data-driven decision-making. The platform processes over 65 million daily events, powers real-time campaigns, and delivers millions of personalized recommendations, leading to an eightfold increase in engagement and $10M in earned media annually. This transformation has solidified REA’s leadership in digital innovation and customer experience.

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