This playbook provides a practical framework for advertisers seeking to drive deeper engagement across digital messaging channels. It focuses on moving beyond impressions and clicks toward conversational, interactive experiences that capture attention and build relationships. The document covers strategies for audience segmentation, message timing, creative formats, and performance measurement across channels such as WhatsApp, RCS, and SMS. It also explores how automation and AI enhance campaign relevance while respecting consent and privacy. With actionable guidance and real-world scenarios, the playbook helps advertisers increase response rates, collect first-party data, and turn campaigns into ongoing customer conversations.

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