The 2024 CDP Report by Twilio Segment marks the 5th anniversary of this comprehensive annual report. This edition highlights the integration of AI into customer data strategies, transforming raw data into actionable insights and personalized customer experiences. It details key trends such as the record-breaking processing of 12.1 trillion API calls in 2023, a 12.5% increase in destination usage on the platform, and the rise of data warehouses as critical tools for analytics and AI-driven insights. Additionally, the report emphasizes the importance of high-quality data for effective AI implementation and predicts continued growth and integration in the customer engagement landscape.

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