It’s easy for buyers to love a new car—there’s that smell, the shine, the sounds, the power and perfection. But further down the road, when the newness wears off and the payments kick in, will they still love the ride? A whole lot of Subaru owners would say yes. Just ask drivers in New England, for example, where the brand enjoys an almost cult-like following and an abundance of multigenerational family owners. And the enthusiasm extends well beyond the Northeast. Industry studies consistently place Subaru among the leaders in customer loyalty. A recent J.D. Powers brand-loyalty study ranks Subaru the highest among mainstream auto brands.

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