Maruti Suzuki India Limited brands are iconic in India, one of the largest car markets in the world. Already a leader there, with more than a 50% market share, Maruti Suzuki has embarked on digital transformation that puts customers at the center of everything they do. But in a country so diverse and vast, how do you match each consumer with the right dealership, and ultimately, the best car, service, and add-ons? Aided by Treasure Data Customer Data Platform (CDP), Maruti Suzuki has launched an ambitious new program that is already yielding cost savings and increased revenues in more than half a dozen ways.

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