Service Corporation International (SCI), the largest player in the deathcare market, implemented Treasure Data’s Customer Data Platform (CDP) to address challenges from inherited, unreliable data and enhance customer experiences. The CDP enabled website personalization, boosting conversions by 43%, and doubled contact form submissions through targeted educational content. Intelligent lead routing streamlined sales efforts for 4,000 salespeople across 100 markets. Treasure Data's integration with Salesforce and SQL Server empowered SCI to manage millions of profiles with a small team, ensuring frictionless customer journeys and scalable growth across its expanding geographic footprint.

Join for free to read