B2B marketing success relies on building trust, engaging the right buyers, and navigating long buying cycles involving multiple stakeholders. Effective strategies include balancing brand building (46% of budget) with lead generation (54%). Marketing plays a crucial role in influencing decision-makers, with 95% of B2B buyers considering a connection to a brand important before contacting a supplier. LinkedIn is highlighted as a key platform for reaching high-quality leads, driving engagement, and maintaining trust, outperforming other social networks in B2B marketing effectiveness.

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