Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Marketing nationwide with regionalised messages It is so important to know your audiences. The Netherlands may be a small country, but our conversations on the ground have revealed that a candidate in Amsterdam is very different from one in Zwolle. In response to that, we developed a full-funnel strategy on LinkedIn that combines nation-wide brand building and region-specific lead generation campaigns. This has performed strongly for us with a 700% increase in qualified applicants over the past year.” Ward Gugelot Growth Marketer NRG-Office NRG-Office launched a regionalised marketing strategy on LinkedIn in 2021. In one year, they have recorded: Here’s how they did it: • Brand marketing on a national

Join for free to read